Pensive by Emily

Hey everyone! It's Emily again; welcome back! Right now, you're reading this post on the internet. If you have internet, you probably saw that Pepsi ad last year. You know, the Kendall Jenner Ad? Almost three minutes long, the ad brought controversy that lasted for weeks. And it's not even the worst of its kind. There have been ads by other companies (looking at you again, Dove) that have caused people to condemn the brand entirely. Many people will claim that the audiences of these controversial commercials are "being too sensitive" and "companies can't do anything these days". Today we're going to look at a couple ads that have elicited these types of responses. As we examine them, ask yourself this: is it hard for audiences to watch without getting offended, or is it hard for companies to avoid tone-deaf content? The first ad we'll look at is the aforementioned Kendall Jenner ad.  The most striking component of the structure of this a...

Hey everyone! My name is Emily. Over our recent long weekend, I charted my media usage. According to what I wrote on my log, I mainly use technology and media for entertainment. I watched television and movies simply for the pleasure of it. I read a magazine because I was interested in what was inside. I used texting to talk to my friends, but only because I wanted to talk. The only media I used for a non entertainment purpose was my email, and that was because I had to look at my work schedule. When I look at this information, I can conclude that I mostly use media for entertainment, but interestingly, it's not a necessary part of my life. I can still entertain myself without it. I can walk around, talk to my friends in person, or even just think. I enjoy media and technology, but I don't rely on it. Regarding advertising, and the Dove and Rimmel ads we watched, some interesting ideas came to me on this subject. Let's examine the first ad.  My Beauty My Say First, the...